Sunday, March 20, 2005

Bright Lights, Big City

A woman in my fiction class started telling us about her trip to the mall where she stopped by Banana Republic. "This is litererary, I promise," she insisted.

She walked in and saw signs for their "Bright Lights, Big City" sweepstakes. Hmm. She asked "the nine-year old behind the counter if he'd read the book." No.

Maybe he was more familiar with the movie starring Michael J. Fox?

Who's Michael J. Fox?

"And at that point I wanted to kill myself."

She explained that it was a book about yuppie drug culture in the eighties. About a guy doing cocaine. Did he think that was a very good theme for a promotion?

She got the name and number of the 28-year-old head of marketing for Banana Republic and asked him if he'd read the book. No. She didn't tell him what it was about, just told him to ask his mom what SHE thought of the idea.

He sent an email back to her. Mom's response: WHAT WERE YOU THINKING!?

Our prof. did point out that a store with a social conscience probably wouldn't be named the Banana Republic in the first place.


Blogger Jesster said...

Great story!

And, I must note: as you are from the Twin Cities and are clearly good at writing fiction, the TC blogging team really really needs your help with the latest challenge. Check out www.bathroomreadingblog.com

Cheers :)

1:53 PM  
Blogger Bookfraud said...

oh my goodness. who says it's not important to read? our illiterate nation. sigh.

1:13 PM  

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